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Executive Summary • Steady growth in the number of installations for commercial applications in retail and hospitality industries, and also in public areas such as sports venues is expected to drive the growth in this market. Rapidly decreasing prices of LCD displays in 40, 42 and 46-inch sizes, and rapid advances in technology related to super-narrow bezel video walls, interactive touch screens and high-brightness outdoor displays also would boost growth in the market.
• Retail, hospitality and healthcare are the key market segments that would drive the growth in the market. Quick Service Restaurants are the most popular application areas of digital signage and hold a substantial market share.
• Today, Digital Signage is far more than just displays. As an integrated, dynamic communications solution, it enables companies to target consumers more precisely and specifically. Meeting consumers‟ expectations and making it possible for companies not only to advertise successfully, but also to provide their customers and prospects with customized information.
• The advertising and information landscapes are changing. Consumers are influenced more and more by the Internet and new media. As an integrated, dynamic communications solution, Digital Signage is not only employed for awareness and impact, but at Points of Sale, Points of Information and for internal corporate communications.
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